It Takes a Club
By David Sumner, K1ZZ
May 01, 2008
Looking at variations in Amateur Radio licensing activity and
new ARRL membership around the country, it's apparent that there
are "hot spots" where newcomers are joining our ranks
in relatively large numbers compared to other areas.
What does it take to make such a "hot spot"? One answer
is that it takes a local radio club -- but not just any club.
It takes a club that has made a commitment to reach out to the
community or communities that it serves, with a program to bring
friends and neighbors from a vague awareness of Amateur Radio
all the way to being active radio amateurs.
Such clubs don't just happen. It takes vision, leadership and
a lot of hard work. It takes club officers and members who are
willing to venture beyond their normal comfort zone. It takes
a welcoming, supportive and non-judgmental attitude on the part
of everyone in the club that a newcomer is likely to encounter.
The good news is that once you have such a club it becomes --
almost -- a perpetual motion machine. Here's how it works.
Assuming that your community has a radio club and that you're
a member, the first step is to develop a culture of outreach and
welcome within the club. This takes conscious effort, especially
if your members are in the comfortable rut of talking to the same
group of friends all the time.
Imagine that you're listening to the club's repeater for the
first time, as an amateur who is either new to the community or
a new licensee. Would you feel welcome to join in the conversation,
or would you feel that you would be regarded as an intruder? Now,
imagine that you're attending a club meeting for the first time.
You walk in and see knots of people talking among themselves.
Would anyone greet you and introduce them-selves or would you
be left standing by yourself? Before you're ready to make a serious
outreach effort you must be able to answer these questions positively.
Being friendly and welcoming is necessary, but not sufficient.
Does your club offer licensing classes? Do you help new licensees
get over the many other hurdles -- selecting and installing antennas,
learning how to use equipment, debugging interference to and from
consumer electronic devices, and so on -- that stand in the way
of aspiring operators? Do you make sure that their first on-the-air
contact is a positive experience, and offer nets and roundtables
that they will want to join? Do you expose them to the wide variety
of activities that they can pursue as radio amateurs? Do you encourage
ARRL membership, so they will enjoy full access to membership
benefits and will receive the monthly stimulus of QST?
If you have all of these bases covered, congratulations! Your
club is ready to promote itself to the community. Most clubs already
have some experience doing this, with varying degrees of success.
While a full discussion of the do's and don'ts is more than this
page can accommodate, here are a couple of thoughts.
There are many amateur licensees in your community who are not
presently active. With the caveat that some are Silent Keys and
others have not kept their addresses current in the FCC data base,
it's easy to compile a mailing list for an invitation to an Open
House or other special event. If you succeed in reactivating them,
their renewed enthusiasm may infect their friends and family members.
If you invite the general public to come and see your club, make
sure there's something for them to look at. Even a static display
with some QSL cards and photos of past club events can be an ice-breaker,
giving your greeters something to talk and invite questions about.
Field Day is just around the corner. With proper planning it
can be an ideal event for introducing Amateur Radio to your community,
and your club to existing and prospective licensees. This year
there is a new, easy-to-use tool for publicizing your club's Field
Day site: the
ARRL Field Day Station Locator Web Site. But remember -- an
invitation to visit your site carries with it the responsibility
to ensure that visitors (including children) are safe and that
they have a positive, informative experience. If your Field Day
operation is open to the public, the proper greeting of visitors
cannot be left to chance -- it's as important a part of Field
Day planning as the antennas, equipment, operators and food.
Every club has its ups and downs. If yours has been in the downward
part of the cycle, now is a good time to take stock -- to capitalize
on the strengths and overcome the weaknesses. The opportunities
for club growth, in quality as well as quantity, have never been
greater.
Oh, about that "perpetual motion machine." Have you
ever attended a club meeting where there was to be an election
of officers, but there were more offices than candidates? If not,
you're fortunate. Many clubs with static or shrinking membership
lists find that it's difficult to fill club offices or undertake
new projects. Once a club finds the formula for attracting and
nurturing new members, maintaining the club's vibrancy and activity
becomes much easier.
The best local clubs provide a logical path for identifying and
developing their future leaders, from student to new member and
in succession to greeter, committee member, committee chairman,
and officer. Your club's president for 2012 may be someone who
sees Amateur Radio in action for the first time on Field Day --
or may be sitting in your licensing class right now!
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